"Did you walk to work or carry a lunch?"
Huh?
My father asked me that question more than 25 years ago. I still remember it. Why? Because it's a ridiculous question.
A famous comedian in the 1950s used to ask people, "Got a banana?" The question might make sense if asked in the right situation, but he asked it everywhere. I've forgotten the name of the comedian, but I still recall his question. Why? Because it's strange.
As I write this, I am creating new business cards for myself. I decided to add a confusing line to it. After some fun brainstorming with my girlfriend, I settled on, "Ask me about the monkey."
Why is "Ask me about the monkey?" worth putting on my business card? As with my father's question and the comedian's question, it stops your brain in its tracks. It makes you pause. It makes you focus on ME. The theory is that once you stop someone with a confusing line, you can then implant a hypnotic command right after it.
In other words, if I write something like, "Apples desk fly dirt," and then follow it with, "Read my new ebook," the chances are very high that you are going to want to read my new
ebook.
Why? Because the first line jammed your mind, and the second line slipped into your brain while you weren't looking. I've just upped the odds that you will buy my new e-book. And if you don't, of course, it doesn't matter because I never really told you to go buy it. See?
The same thing will happen on my new business cards. Since I'm now known as "The World's First Hypnotic Marketer," I wanted a strange, confusing line on my new card. When someone sees, "Ask me about the monkey," and then asks me about the monkey, I can simply point out that I practice hypnotic selling and I just got them to do what I wanted.
The Japanese practice this "hypnotic confusion," but probably unknowingly. A friend of mine who flew to Japan reported to me that the English phrases on all the Japanese products were bizarre. A tube of toothpaste might say, "Green days you not sing." A box of cookies might say, "Wood above fish."
How can you use this secret right now? Don't be afraid to be confusing. People tend to sort out whatever you say anyway and make sense out of it using their own terms.
If you are describing your product in great detail, be willing to toss in something odd. It may increase sales.
If not, swirl up!
ABOUT THE AUTHOR:
Joe "Mr. Fire!" Vitale, regarded as
one of the world's most
powerful copywriters, is a best-selling author of numerous
marketing books and courses, including the popular Create
Advertising That Sells. His tremendously successful Hypnotic Writing e-book was succeeded by Advanced
Hypnotic Writing,
a breakthrough book that reveals how to use the phenomenon of hypnotic suggestion to turn your words into cash. Now, you can get both
of these books free with Joe's newest release, his
Hypnotic Writing Wizard
Software. Why not let Joe do ALL the hard word for you!
As
luck would have it, you can kill two birds with one stone simply by
signing up for the
Web Success Informer.
Income For Life: The 9 Simple (Yet Powerful) Steps You Can Use Right
Now To Get Rid Of Your Money Worries For Good by Joshua
("Mr. NPOD") Shafran
