Dear Friend:
If you own a Small Business of any kind: How would you
like to stop being an "advertising victim"?.... Finally get
accurately measurable, quick results from each and every dollar you put into ANY
kind of advertising, marketing, or promotion? At will, attract a flood of new
customers? At will, spark a huge cash flow surge? Define and DOMINATE any
"target market" of your choosing . . . for less than $2.00 per
prospect? (It doesn't matter if you own a company selling sophisticated software
only to the Fortune 1000 or a local flower shop, incredibly what I'm about to
reveal to you can "re-invent" your entire marketing process for the
better)!
If you are a Sales Professional: How would you like to end cold
prospecting once and for all? Possess new, powerful ways to magnetically
attract prospects who are pre-disposed to view you as an expert ally and
advisor, pre-disposed to buy from you? Put an end to being "screened,"
to phone tag? Have qualified prospects eagerly asking you to make time to see
them?
If you are a Sales Manager or Marketing Executive: How would you like
to cut all the fat, waste, even the uncertainty out of your company's
advertising ... AND ... make your salespeople immensely more productive?
All those benefits, and many more, are readily available -- with my
marketing strategies, notably my "Magnetic Marketing Systems." This
is actually a complete "TOOL KIT".....real tools you take and use in
your business. It's called THE MAGNETIC MARKETING SYSTEMS KIT (2000 Edition)
and you might think of it as a complete, transformational marketing department
in a box.
There are 6 main, moneymaking "components" in the TOOL KIT
-- let me walk you through each of them:
MONEYMAKING COMPONENT #1:
"No Brainer," Fast Implementation
First, in general, I've made implementation an 80% "no-brainer,"
because I have done 80% of the work for you. In addition to teaching on the
6 Cassettes in the Kit, I have taken 11 different businesses and 4 different
sales careers, in 6 different business categories, and treated each one as a
private, paying client, and created complete direct marketing/Magnetic Marketing
Systems for each one, including all of the "power documents":
prospecting and sales letters, ads, postcards, and so on. And these documents
are all marked "Copyright Free," which gives you permission to take
them and use them, virtually as-is! (When I am paid to develop ONE
collection of documents, for one client, I am typically paid $7,500.00 to as
much as $15,000.00 plus royalties, so there is over $75,000.00 worth of
copywriting services provided in this Kit!)
Now, here's the best part: Information and ideas are fine, but let's
bridge the gap to implementation. It turns out that 90% of all
businesses and sales careers fit one (or more) of these categories so perfectly
and ...YOUR business or sales career will match up with (at least) one of these
categories so perfectly, you will be able to "steal" and use those
"power documents" and strategies outright, just as if they were
created for you ... only very minor adaptation necessary! Please pay attention
to this point! At each seminar, after each speech, I am surrounded by people,
each asking if the Kit applies to this business, that business, each believing
theirs to be so "different" it must not be included. So, to repeat: 90%
of all businesses and sales careers are covered by this Kit! For most, at least
one category is such a perfect match, there's instant application with little or
no creative adaptation.
The Kit covers business-to-business selling situations, to-consumer
situations, retail, restaurants, professional practices, real estate, automobile
sales, even financial services sales (where there are compliance issues), direct
sales and network marketing, industrial, big ticket items, on and on. And just
about everybody who gets this Kit finds one category to be a very close match
... they learn and "borrow" from ALL the materials, AND they are able
to instantly and easily apply the tools from the one category best matched to
their business.
Included in these Copyright-Free Documents, in one of the business examples,
are the now-famous "Giorgio, Romance Director" Letters that I show at
most seminars, that every audience falls in love with! You've just got to see
this "marketing masterpiece!"
MONEYMAKING COMPONENT #2:
Learn From What Others Have Done
In addition to everything I created for you, I have also included 102 -- yes,
102! -- additional "Exhibits" that I did NOT create. These came
from people just like you, who purchased previous Editions of the Kit, took
something, adapted it to their business, then sent it in with a report of
extraordinary results.
These Exhibits let you see exactly how business owners, marketing
executives, and salespeople have very successfully adapted and used the 'power
documents' in the Kit. By seeing how they've moved the 'documents' from one
business to another, from a different business to theirs, you can see how to
do it too.
Included in these 102 Exhibits, you even get a "Cash Flow Surge
Letter".....4 typed pages that brought in $58,000.00 of extra, cash
business in 15 days for an art gallery owner and has been adapted, with
similar success, in over a dozen different businesses that we know of. These
four typed pages ALONE could easily be worth thousands of dollars to you.
Don't mistake this Kit for a big collection of "form letters," by
the way. SOME of my Marketing Systems are "letter driven." But
virtually EVERY possible media; every effective method of getting your
"marketing message" out to your target markets is included in my
Systems. My MAGNETIC MARKETING KIT is a comprehensive, integrated package of
help with marketing messages, target marketing, and every media and
method.
MONEYMAKING COMPONENT #3:
The "Cafeteria Tape"
Audio Tape #1 "walks" you through every page, every 'power
document', every tool, every example in the Kit. Sit down for about a
half-hour at your desk or kitchen table, with the Kit, listen to this first
Tape, and you will understand everything in the Kit, where it is, why it's
there, how it is to be used. This way, you quickly set up your own
"cafeteria line," so you can go back through the line, pick out the
strategy and "tools" most relevant to your business right now, get
those up and running, working for you, and then go back through the line and
pick another system, etc.
Oh, and don't worry about the "how to eat an elephant problem" here
-- the answer IS "one bite at a time." This Kit is NOT something
you're going to zip through once, put on a shelf and never go back to. Not at
all! It IS a true "tool kit" you'll keep going back to, time after
time, month after month. And each time you choose and put to work a System, a
strategy, or tool, you will AGAIN simplify your business, strengthen your
marketing, increase your income!
MONEYMAKING COMPONENT #4:
A "Crash Course" In Magnetic Marketing
Audio Tapes #2, 3, 4 and 5 give you a fast, crash course in these unusual,
powerful marketing strategies. These unique cassettes condense my answers to
a full day of interviewing about all of my marketing methods.....it's a total
"brain drain".....and it's eminently listenable. I promise you: you're
going to EAGERLY listen to these four cassettes over and over again, making new
discoveries every time! If you have business associates, get them to listen to
these 4 tapes, and they'll instantly have their minds opened to these new
approaches.
MONEYMAKING COMPONENT #5:
Get Off To A Super-Fast Start ...
Audio Tape #6 is the "Fast Start Tape." Here, I focus only on a
couple of the most powerful, easy to master, easy to implement Marketing Systems
you can very quickly see great results from.
MONEYMAKING COMPONENT #6:
Hands-On, Personal Assistance:
A $1,000.00+ Consultation Value!
You get TWO "2nd Opinion Critique Certificates" -- each lets you
send any one printed promotional item for your business to me for my personal
feedback, by mail or FAX. You can send in an ad, letter, brochure, whatever.
And staff does NOT do this; you get advice from me on what you've done well,
what you haven't, and how to improve it. (By the way, a warning: I'm rather
blunt. I may hurt your feelings. But I WILL improve what you're doing!)
As a consultant, I frequently provide this 2nd Opinion Critique Service to
many companies, entrepreneurs, even ad agencies, and charge $200.00 per
Critique, so this IS a very real $400.00 value. However, it can certainly be
worth a whole lot more to you. (There's a dentist in Sacramento, for example,
who made three "little" changes in his Val-Pak Coupon after my
critique -- and TRIPLED the response. Or an industrial products company ... one
"little" change in their trade journal ads slashed their cost-per-lead
by 30%.)
You ALSO get a "My #1 Marketing Challenge Consultation Coupon." I
will respond to your most vexing marketing challenge. I regularly charge $800.00
per hour for consulting, but this is included for you at no added charge!
By Now, I'll Bet You Are "Worrying"
About The Price ...
Most people guess we're into the $500.00 to $1,000.00 price range.
Fortunately, we are not. The price for everything included with my
"Magnetic Marketing Kit," under the terms of a special, limited time Internet
only offer, is only $297.00.
There's Even A Remarkably Generous
DOUBLE GUARANTEE -- And I Enjoy A 96% Satisfaction Rate.
Your first Guarantee: You have TWO full months to examine
everything, use what you wish, and, if for any reason or even no reason, you
want a full refund, just return everything and you'll get your money back
immediately. NO questions asked. You do not need a "my dog ate my homework
story." No one will ask you any questions at all. No hassle. No "fine
print." Simple and straightforward; you are thrilled with what you get
in my Kit or you get a full refund. And, incidentally, I'm devoted to the
goal of only having satisfied customers. If you're not going to profit from
having my Kit, I really would prefer to buy it back.
Your SECOND Guarantee: If you keep the Kit after the two months, I'll
ride along with you for another TEN months and, if, after a full year from your
purchase date, you will show me proof that you used at least one strategy,
System, or tool from the Kit, and you will look me in the eye on paper and tell
me you did not put at least $10,000.00 in your bank account that you
would not have otherwise, send me a note describing your use and failure with
the Kit, I will STILL refund every penny you've paid. Even if you've used the
Critique and Consultation Coupons, I will STILL refund every penny you've paid
-- even after one full year. I want you to put tens of thousands of dollars
of income in your bank account, that you know would never have gotten there
without my Kit, or I want to buy it back.
Now let me give you an amazing statistic: in 1997, again in 1998, and
again in 1999, I sold over One Million Dollars worth of my Magnetic Marketing
Kits. This includes sales at speaking engagements, to my corporate clients, and
through my publisher's catalog. All were sold with this same Double Guarantee. The
result: a 96% satisfaction rate. But that doesn't just mean that 96% of
those people kept their Kits.....96% not only kept their Kits but also sent me
success reports and testimonial letters, subscribed to my newsletter, attended
my advanced seminars, or bought additional Dan Kennedy books, cassettes,
courses, or tool kits. I think that fact has to tell you a lot about the
results YOU can expect from getting my "secrets" working for you.
After all, why would anybody make additional investments in my materials if they
weren't profiting tremendously from their first investment?