"Scientifically Maximize Your Web Sales!"

Top marketing experts agree: The key to maximizing response to advertising and marketing is scientific testing. No wonder...

Marketing based on opinions, theories and guesswork is like driving blindfolded. Without testing, you won't discover the most profitable approaches - except by accident.

Even experts find it hard to predict how prospects will respond to a given marketing element. What's more...

Testing often proves even expert opinions dead wrong -- and can skyrocket response and profits through the roof!

 

"There are two types of companies; those who test, and those who lose money." -- Declan Dunn

Despite its powerful marketing value, most don't test. Others test too little, or improperly. Meager response is thus no surprise.

But those who do test - and test properly - discover simple ways to improve web site conversion rates and thereby enjoy more leads, sales, repeat business, and profits - without increasing traffic!

Plus, by boosting site conversion rates you'll get more value out of all effort and expense you spend driving traffic to your site!

Your Web Site Visitors Will Unknowingly Tell You the Best Ways to Boost Response

Savvy marketers get answers to marketing questions the smart way: By testing, they let their market - their customers, prospects, and clients - tell them how to most profitably sell their products and services!

With the power of the Internet, we can put most any marketing question to a "vote" by measuring how visitors respond to different variables on a web site. This is more accurate than surveys because visitor actions speak louder than words (and they won't even realize they've "voted")!

Bottom line is, only your market's vote counts. They'll either vote for you by taking action in your favor (such as by becoming your customer) or against you by not doing so.

A New Twist On An Old Insider Strategy

Scientific ad testing has been around at least since Claude Hopkins wrote "Scientific Advertising" back in 1923. Ultra-successful marketers have long since used various testing methods to tweak, adjust and refine offline marketing campaigns to huge profits.

Split-run testing in particular is the most scientifically accurate ad testing method known to man. Let me briefly explain how it works...

Split run testing has its origins in traditional print advertising and direct mail. To conduct a split run test in a print publication (usually a magazine), half the circulation of an issue is printed with one version of an ad and the other half is printed with another version.

The response mechanism for each version is given a unique tracking code - such as a different department or suite number in the address - so each response can be traced to its source.

After the campaign, responses are tallied and compared. The winner becomes the "control" which future test ads compete against, until another beats it.

Split run testing is also used in direct mail. A mailing list is divided into two or more identical segments, a different version of a mailing piece is sent to each, and responses are tallied and compared. The piece that generates the most overall profit wins.

Although offline split run testing is costly, done properly it dramatically increases response and profits.

Split run testing is now possible on web sites, an idea pioneered and popularized by Marty Foley, author of Internet Marketing Goldmine.

With Marty's award-winning Scientific Web Marketing System, you can easily do unlimited split run testing on your web site!

Split-run testing on the web is simple with the right tools and know how - but the payoff can be tremendous!

Simple Web Site Tweaks Can Mean Big Profits!

Brain-dead simple site changes can dramatically improve the response - and profit - it generates. But unless and until you test, you'll never know what they are.

The SWMS helps you discover ways to boost site response, by testing such things as:

Offers.

Sales letter copy.

Photos and other images.

Prices. (Will a higher or lower price increase your overall profits?)

Headlines. (Just one word in a headline can greatly affect web page readership!)

Guarantees. (One guarantee can increase sales dramatically over another - while reducing returns.)

Different products and services. (Success is much easier when you offer what the market really wants.)

Site design, color schemes, fonts, navigation, etc.

How to improve ads or virtually any marketing communication for free on your web site, before spending money on various paid marketing avenues.

Which signature (sig) file will generate the most response.

How to select profitable names or titles for your products and services.

And much more!

If you're a serious entrepreneur (online or off) you should never really stop testing. As I reveal in the SWMS, the possibilities for increasing response through testing are virtually unlimited.

Yes, proper testing can answer virtually any marketing question that comes up. It's like having free unlimited access to a top marketing consultant (a virtually infallible one) around the clock!

How Split-Test Gold Software Works...

Split run web site testing is scientific, but it's not rocket science!

Suppose you wanted to boost web site response by testing one of the marketing variables I suggested above. Here's how the software component of this multi-part system works...

Using the simple instructions and Split-Test Gold software (installed on your server), you set up 2 or more different versions of the same web page. Each version is identical except for the variable you want to test -- a different headline, sales letter, offer, guarantee, price, etc.

When you run the live test, you don't send visitors to separate URL's (which, as I explain later, isn't as accurate a testing method). Instead, all visitors for a test (your "involuntary test subjects" or "unknowing guinea pigs") access the same single web page link (also called URL or web address).

In a nutshell, Split Test Gold software works by consecutively displaying different versions of the same web page at the same exact URL (web address), in continuous rotation!

In other words, when a visitor accesses a URL that has Split-Test Gold software running behind the scenes, one test page version is displayed. The next visitor to access the same URL sees the next test page version, and so on.

Each successive hit to the same test URL displays a different test page. After the last version is displayed, the cycle repeats. (Split-Test Gold software can be used to test as few as two, or several different test page versions, during any particular split run test.)

Here's the powerful marketing potential behind this concept...

Simply by tracking how visitors react to different site variables and comparing results, you'll discover which draw the best response. You then adopt the winner as your "control."

Improvements gained by testing new variables against your proven control will steadily increase the response and profitability of your marketing. This is far superior than simply being content with the same level of web site response - especially since even small, easy changes can have such a big impact.

Benefits You Can Gain From the Scientific Web Marketing System

The ability to conduct unlimited split run tests on your web site.

Increase profits by improving response to your ads, sales letters, classified ads - virtually any marketing communication.

Pre-test marketing communications on your web site for virtually no cost before spending money on them in paid advertising media. (Save money and increase response right from the start of any ad campaign.)

Avoid leaving important marketing questions unanswered. Get conclusive answers from those whose "vote" counts the most - your clients, prospects and customers.

Detect and correct marketing mistakes you're likely making right now and aren't even aware of.

Stop wasting much of the time, effort and expense you're investing in advertising and marketing.

Gain an advantage over competitors who, for whatever reason, fail to test at all - or fail to test properly.

Click here to learn more about how using the Scientific Web Marketing 
System will significantly improve your marketing results today!