Table of Contents

If this is your first visit to one of our sites, welcome! 

Finding your way around is pretty simple and straightforward. For your convenience, all the courses in our Web Success Mastery series are divided into three main content sections: Tutorials, which are designed to familiarize you with the basics of the subject at hand; Wisdom of the Masters, comprised of topical articles by the top marketers I have carefully collected and sifted through for relevance and merit; and finally RESOURCES. 

A brief word about this last section. When a resource is listed or included in any of our Web Success Mastery Courses, you will generally find thorough write-up, if not a whole portfolio of information on it. The whole idea behind this series is to provide you with everything you need to make an informed decision about every product or program mentioned without your EVER having to leave our e-books or sites to check out this or that, thereby running the risk of getting sidetracked or losing your focus... 

This said, the nice thing about our self-contained e-documents is that you can hop around all you like once inside them and never lose your place. You can always just return to home plate here at the Table of Contents. Of course, if you've tried the links below, you've no doubt discovered that they are not active. Please, don't get annoyed. There's a simple fix to the problem, one I'm sure will more than meet with your approval...

CLICK HERE TO ACTIVATE THIS T.O.C. AND RECEIVE OUR COMPLIMENTARY E-PACKAGE as our way of thanking you for paying us a visit.  Your e-package will contain: The FREE, instantly downloadable PDF version of this ENTIRE INFO-PACKED website The 6 day e-course version of our "Planning Your Promotion" Master Course 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat and Referral Business by Michel Fortin 7 Hidden Psychological Secrets to Maximum Sales! by Yanik Silver The Greatest Marketing Secrets of the Ages: No Risk Marketing Ideas and Strategies Guaranteed to Help you Grow Your Business by Yanik Silver Grilling the 'Net Gurus: Forbidden Tactics the Heavy Hitters Use to Make Outrageous Sums of Money Online by Alex Sampson To find out more about the contents of your e-package (all in pdf format) and gain immediate access to this entire website, simply click this link. (There's a special something extra to boot! Here's a hint: YOU can build a MASSIVE LIST AND make A LOT OF MONEY with it!)

 

Tutorials

Converting Visitors Into Customers

• What to Consider in Planning Your Advertising Campaign
• Website Metrics - The Foundation of Your Business
• Click-Through Ratio
• Customer Conversion (Sales-to-Visitors) Ratio
• Customer Acquisition Cost
• Secondary Subscriber Conversion Ratios

"Scientific" Game Plan for An Advertising System

• Rolling Out Your Product Scientifically
• Checklist of Ways to Generate Targeted Traffic
• "Scientific" Advertising Approach
• Determining the Lifetime Value of Your Customers

Create A Testing & Tracking System

• Test, Refine, Test, Refine & Test Again!
• Testing & Tracking Words of Wisdom
• There's Always Room For Improvement

Tracking Your Visitors Footsteps

• Why Bother With Website Tracking?
• Making Sense Out of Log Statistics
• Automate Your Stat Analysis

Planning Your Advertising Budget

• Types of Online Advertising
• How Much to Budget for Online Advertising
• Ways to Decrease Your Advertising Cost per Unit

Getting Your Sales Letter In Tip Top Shape

• 15 Ways to Increase Your Website's Conversion Rate

Wisdom of the Masters

Ad & Website Copywriting

• 32 Easy Ways To Breathe New Life Into Any Webpage Sales Letter by Jimmy D. Brown

• How to Capture and Captivate People's Attention! by Michel Fortin

• My Eight-Step Formula for Writing Long Sales Copy by Michel Fortin

• How to Write Compelling, Carrot-Wielding Copy! by Michel Fortin

• Create Headlines That Pull, Persuade and Propel! by Michel Fortin

• Boost Your Conversion Rate In Three Easy Steps by Michel Fortin

• Discover the 4 Hard and Fast Rules for Writing High-Impact Copy that Generates BIG Sales... by Corey Rudl
• 5 Insider Secrets to Writing Million Dollar Sales Letters by Terry Dean
• Ad Copy...You Forgot Step One! by Terry Dean
• How to Write Killer Advertising That Practically Forces People to Respond by Terry Dean
• Targeted Return Traffic + Good Ad Copy = Sales by Terry Dean
• An Analysis of A Winning Sales Letter by Yanik Silver
• How A Hidden Psychological 'Trigger' Makes Prospects Practically Line Up and Beg to do Business With You by Yanik Silver
• How to Create Powerful Offers That Drive Your Sales Through The Roof by Yanik Silver
• Sales Letter Secrets From The Man Who Sold Coal By The Train Carload by Yanik Silver
• How to use the Power of the World's Easiest and Most Effective Headline Format to Turbo Charge Your Business by Yanik Silver
• Internet Marketing Expert Can't Give Away $100 Bills by Mike Enlow
• The 10 Easiest Ways to Triple The Response of Every Email, Ad, Web Page and Sales Letter - An Interview with David Garfinkel by Mark Joyner 
• How To Win The Salescopy Writing Game by Joe Robson
• Headlines Sell - Logos Don't! by Joe Robson
• Leave Some Meat on the Bones by Joe Robson
• Why No P.S. On the Web? by Joe Robson
• Copywriting Tips The Pro's Use by Joe Robson
• What's So Different About Writing Web Copy? by Joe Robson
• Why Break The Rules Of Selling? by Joe Robson
• The 3 Best Headline Formats for Increasing Your Response by Joe Vitale
• Buying Trances: The Real Secret to Hypnotic Selling by Joe Vitale
• The Story of the Hypnotic Writing Monkey by Joe Vitale
• The Hypnotic Power of Confusion by Joe Vitale
• The Easiest Way to Write Anything by Joe Vitale
• How to Write a Million Dollar Sales Letter! by Joe Vitale 
• How to Hypnotize People into Reading Your Sales Materials! by Joe Vitale 
• The 10 Laws for Writing Letters that Get Results by Joe Vitale
• 10 Proven Tips for Boosting Ad Response by Marty Foley
• Sam'n Ella's Homestyle Restaurant - aka: Effective Use of Humor In Your Marketing Materials by Rick Beneteau
• What do People Want Online? It's Not What You Think It Is by Jay Conrad Levinson 
• The Secret Behind Million-Dollar Ads by David Garfinkel
• Killer Copy: Words That are Like Magnets to Money by David Garfinkel
• Why Some Ads Fail Miserably While Others Succeed Wonderfully by David Garfinkel
• How to Instantly Double the Response of any Ad, Letter or Web Promotion by David Garfinkel 
• The E-Factor: Two Ways to Instantly Get More Back from Every Promotion by David Garfinkel
• Five Powerful Techniques That Produce Unstoppable Sales by Ted Nicholas
• Discover a Master Wordsmith's Secret for Turning Everything You Say into Wealth, Well-Being and Personal Success by Ted Nicholas
• The Triggers of Success: How to Trigger a Successful Sale through the Power of Psychological Triggers by Joe Sugarman
• I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy by Joe Sugarman
• How To Use The Secrets Of The Best Direct Response Marketers Of The Last 100 Years To Get More Sales and Profits For Yourself by Mark Hendricks
• The Most Important Part of Your Ad...and Why! by Mark Hendricks
• The Art of Writing Effective Website Sales Copy by Shelley Lowery
• 10 Incredible Ways to Sell Your Products Now by Larry Dotson
• 10 Ways to Make Your Ad Command Attention by Larry Dotson

Testing & Tracking

• Mastery Series - The Road to Success: What I Learned From Jonathan Mizel, Part Two by Michael Campbell
• Are You Investing in Your Business or Gambling on Your Business by Terry Dean
• You Blinded Me With Science by Marc Goldman
• Dump That Free Hit Counter And Start Tracking - IMC
• How To Use Testing For Breakthrough Marketing Results by Yanik Silver
• The Absolute Best Way to Leverage Your Business Dollars by Mark Joyner
• Why Test? by Mark Joyner
• Testing and Tracking Your Online Marketing Efforts by Marty Foley
• The Human Side of Ad Tracking: How to Use Emails to Connect With Your Customers and Find Out Why They Really Bought by Jeff Mulligan
• Use Your Advertising Dollars To Generate Leads by Robert Smith
• Analyzing Referrer Logs of your Traffic is Necessary to Measure Your Success by Robin Nobles
• Understanding The Flow of Internet Traffic, to Attain Website Traffic by David Notestine
• A Perspective On Your Site Traffic by Dale Armin Miller
• What You Don't Know Can Shut You Down by Kim Wingate
• Analyzing Your Website Traffic by Dan Grossman
• Exclusive Interview with Sam Robbins
• Increase Your Sales Up To 500% by Tracking Visitors' Footsteps

 

RESOURCES

Click on the Main Topic links for an overview of all the resources; the individual links to find out more specific information about any particular resource. I recommend starting on the main Topic/category links, reading a brief synopsis of all the resources and then proceeding from there. Within each category you can always return to the overview or main Topic page.

Complete eBusiness Automation Tracking Options

1. Web Business Wizard: a.k.a. The Ultimate In Automation!

2. Quick Pay Pro: Your Complete E-commerce Automation System 

3. MakeBuyingEasy.com Complete eBusiness Automation System

4. Real Affiliate Professional Instant eCommerce Solutions

5. 1ShoppingCart.com's Marketer's Choice

6. Site Build it! The Ultimate eCommerce Bundle

Multi-purpose Sales & Marketing Tracking Software 

1. Clickalyzer

2. HyperTracker  

3. AdMinder 

4. 123 Count

5. TrackThisHit.com

6. SplitHit (Split Run Testing Software)

=> Affiliate Tracking Software That Does It All

1. AssocTrac (Corey Rudl's IMC)

2. My Affiliate Programs Software Version 5.0

3. Pro-TRACK

4. CGI Toolbox (Complete with Little Salesman + Ultimate Ad Tracker)

Stat Collecting & Log Analysis Tools

1. SplitHit (Split Run Testing Software)

2. Daily Stats Software

3. Stat Cruncher

4. Clickalyzer

5. HitsLink.com

6. HyperTracker

7. AdMinder

=> Traffic Boosting Tracking Software Applications

1. Web Position Gold Traffic Analyzer

2. SearchKing Keyword Delivery Service

*Featured* Promotion Planning Resources: 

1. Michael Glaspie's Net Marketing 2004: Seize Your Potential & Prosper with Net Marketing

2. Corey Rudl's The Insider Secrets to Marketing Your Business on the Internet -- Version 2004

3. Terry Dean's Internet Breakthroughs 

4. Kevin Wilke and Matt Gill's How to Create Powerful Offers That Pull Massive Results

5. Mark Joyner's Confidential Internet Intelligence Manuscript

6. Marty Foley's Scientific Web Marketing System

Surefire Advertising & Marketing Courses

1. Net Marketing 2004: Seize Your Potential & Prosper with Net Marketing by Michael Glaspie

2. How to Create Powerful Offers That Pull Massive Results by Kevin Wilke and Matt Gill

3. How To Get 1 Million Visitors On Your Web Site Without Paying A Dime In Advertisement! by Stephen Ducharme

4. Under Oath - The Truth, The Whole Truth and Nothing But The Truth About Internet Marketing by Stephen Pierce

5. Confidential Internet Intelligence Manuscript by Mark Joyner

6. How to Develop A Landing Page by Dr. Ralph Wilson

7. How To Use Testing and Tracking to Multiply Your Profits by John Taylor

8. Scientific Web Marketing System by Terry Dean & Marty Foley

9. Insider Secrets to Marketing Your Business on the Internet by Corey Rudl 

10. Make Your Site Sell! by Ken Evoy  

11. Amazing Formula That Sells Products Like Crazy! by Marlon Sanders 

12. How To Profit With A Direct Sales Web Site - "Mr. H Tapes"

13. Magnetic Marketing Systems Kit by Dan Kennedy 

14. Anatomy of a Marketing Roll-Out by Jonathan Mizel & Ken McCarthy

15. Power Positioning Dot Com by Michel Fortin

16. 33 Days to Online Profits VIDEO Enhanced Tutorial eBook by Yanik Silver and Jim Edwards

*Featured* Copywriting Resources: 

1. Joe Vitale's Hypnotic Writing Wizard

2. Marlon Sanders' Push Button Sales Letters

Recommended Professional Copywriting Services

1. Michael Fortin, the "Success Doctor"

2. WorldProfit's Dr. Jeffrey Lant

Ad & Website Copywriting Courses - Part 1

1. "Amazing Ad Copy Secrets" by Marlon Sanders

2. "Push Button Sales Letters" (software tool) by Marlon Sanders 

3. "Instant Sales Letters" by Yanik Silver  

4. "Web Copy Secrets" (Multi-media files & Cassettes) compiled by Yanik Silver

5. "21 Mind Motivators: Psychological Tactics to Capture MORE Profits!" (downloadable audio teleseminar & transcript) by Yanik Silver and Alex Mandossian

6. "Copywriting Seminar In a Box" and "Copywriting Clinic" by Dan Kennedy

7. "How to Write Million Dollar Ads, Sales Letters and Web Marketing Pieces" by Bob Serling

8. "Make Your Words Sell" by Ken Evoy and Joe Robson

Ad & Website Copywriting Courses - Part 2

1. "How I Sold $400 Million Dollars Worth of Products and Services" by Ted Nicholas

2. "Magic Words That Bring You Riches" by Ted Nicholas

3. "Create Advertising That Sells" by Joe Vitale

4. "The Hypnotic Writer's Swipe File" by Joe Vitale & Larry Dodson

5. "Advanced Hypnotic Writing" by Joe Vitale

6. "Hypnotic Selling Tools" by Joe Vitale

7. "Formulas that Guarantee Advertising Sales" by David Garfinkel

8. "Advertising Headlines That Make You Rich" by David Garfinkel  

9. "Killer Copy Tactics" by David Garfinkel

10. "Psychological Triggers" by Joe Sugarman

Ad & Website Copywriting Courses - Part 3

1. "Ad Magic: The Complete Guide To Creating Hot Ads & Sales Letters That Work!" by Brian Keith Voiles

2. "Million Dollar Web Copywriting" by Terry Dean

3. "Profit Pulling Offers" by Jimmy D. Brown

4. SalesLetter Generator (software tool) by Armand Morin

5. "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy" by Mark Hendricks

6. "Dead Broke Beginners' Resource Site to Creating Instant Products and Profitable Ads" by Tim Gross

7. "Step-By-Step Copywriting Course" by Karon Thackston

8. "Great Headlines Instantly"

9. "Killer Ad Bootcamp"

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